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UX & Market Intelligence
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Open New Markets
Great companies are built on great insights.
Book a consulting callWhat makes NDR different
Traditional consumer research benefits from a limited set of methodologies that are almost a century old. We enrich these trusted, traditional approaches with new research methods and data types that best represent your customers today.
Our team is an interdisciplinary network of statisticians, ecologists, filmmakers, data experts, academics across institutions. The insights we produce are resilient, distinctive, and difficult to find without investing tens of millions into an industrial research lab.
Our curiosity drives us to access new ways of seeing, to take you further. We make significant investments in order to help you to access new ways of seeing. Our founders rank in the top 95% percentile for openness to experience, a psychological proxy for curiosity.
As a fast growing startup, or time pressed innovation team, you are experts at leveraging limited resources to produce outsized outputs. Our insight production process is designed to intelligently drive core product metrics, maintaining pragmatism and immediate usefulness.
NDR was founded in 2019 after a series of travels led the founding partners to an intuition. They intuited that the most resilient truths about people, and the world, might present themselves to those that are willing to build bridges across systems of knowledge, and culture.
Founding Partner Mark Nguyen is frequently curious. This level of curiosity, which places at the 95th percentile (HEXACO-PIR Test), was provided at a young age of 8, when he would create documentary-like videos of people in his community.
Mark earned both his BBA, and MBA from the Schulich School of Business, in Toronto CA, where he studied marketing and consumer behaviour under the top 0.5% most cited researchers within the field. Mark is a member of ACM (Association of Computing Machinery), AMA (American Marketing Association), and ACR (Association of Consumer Research) and volunteers time to organizations improving technology adoption in underserved communities.
NDR consists of a network of independent researchers, consultants, data privacy experts, UX pracitioners, and specialists from both academia, and industry. Members of our team have previously served McDonalds, Starbucks, delivering consumer insights for Market Research firms such Kantar, and have worked within companies such as Meta, and Google.
$2B+
Still curious?
Incomplete and outdated insights are a thing of the past. We give you a front seat into how your customers live, work and interact. We weave together diverse inputs into a complete picture of your product.
We don't shy away from tradition either.
We also offer standard research methods, so you can get full coverage to innovate, growth hack, and keep your startup on top of its game. Those offerings are: interviews, focus groups and evaluative research methods such as usability testing.
We’re that missing piece if:
You represent a Seed, Series A or B technology company or startup.
You believe world-class products are built on outstanding consumer understanding.
You are looking for unique data points to consistently grow lifetime value (LTV).
We’ve worked with
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Cultural Studies with Inflection.AI (Now Acquired by Microsoft) to inspire the next frontier of AI Product Development.
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Cultural Studies with a consumer Neurotech company to reduce product onboarding churn by 20%+
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Foundational Persona Studies to i
FAQ
A case study with research and evidence
- Our research was previously leveraged to secure un-disclosable follow on capital commitments in the millions.
- Our research improved
- Our research produced
- We go wide.
- We have developed our own novel research methods.
- We are integration first researchers.
- All breakout businesses are founded on unique consumer understanding. We believe that in order to uncover unique and resilient consumer insights that produce entirely new markets, you require novel methods.
- mark@nguyendigital.co
