Our research methods are a whole new territory
Track how users consume digital content across platforms. You will know how they use them and why for a more complete understanding of consumer habits. With it, you can create targeted marketing strategies, better product alignment and ultimately, increase competitive advantage.
Learn how your consumers interact online by capturing and mapping their digital "diets.” You will identify patterns of consumption, across multiple touchpoints. These insights will help you create personalized user experiences and improve marketing effectiveness.
We will capture real life moments of your consumers, so you can be immersed into how they live, work, and interact with or without your product. Abstract persona details will become tangible stories and perspectives.
Partnering with MIT’s Systems Dynamics Group, we showcase cause-and-effect relationships to anticipate changes in consumer preferences. By mapping out scenarios, you reduce the potential of long-term risk.
We don't shy away from tradition either.
We also offer standard research methods, so you can get full coverage to innovate, growth hack, and keep your startup on top of its game. Those offerings are: interviews, focus groups and evaluative research methods such as usability testing.
Still curious?
Incomplete and outdated insights are a thing of the past. We give you a front seat into how your customers live, work and interact. We weave together diverse inputs into a complete picture, for your product.
